NearBridge


Linking Values to the Bottom Line

The Consistent Consumer
Predicting Future Behavior Through Lasting Values

     "This book will be a big success. The authors are on to something
     that could quite possibly change the way marketers view the future
     of brand building."

— Dan Leese, President and Managing Director for
North America, Beringer Blass Wine Estates

     "The advantage you’ll gain from reading The Consistent Consumer is
     knowledge of the future—because one of the best predictors of the
     future is the values we hold. This is one of the most important books
     on customers to come out in years."

— Jim Kouzes, Coauthor
The Leadership Challenge and
President Emeritus, The Tom Peters Group

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Great Peacemakers

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About Near Bridge

Near Bridge helps organizations create and sustain strategic advantage over their competition by linking lasting customer and employee values to the bottom line.

We challenge clients to look beyond just using “state-of-the-art” programs, processes, and technology to grow and manage their business and recognize that it is people and their values that consistently drive meaningful and lasting change.

Based on our groundbreaking research into sociocultural value formation, our training programs, speaking events, and consulting expertise help clients discover and implement innovative solutions to important business issues such as product positioning, customer communication, and employee motivation and productivity.

Contact us to find out more about long term values-based trends and behaviors and their applicability to organizational, product, and marketing strategies.