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The Consistent Consumer: Predicting Future
Behavior Through Lasting Values
Behavior-based demographics are
dead. Instead, values based systems are what ensures the success
of your next marketing campaign.The authors of The Consistent
Consumer say values, not
past behavior, will help you better define and understand
today’s diverse consumer groups and more accurately
anticipate how these distinct “Value Populations” are
likely to behave in the future—and what they are likely to
buy as a result.
This highly praised book is a must read for marketers.
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Buy Now! |
TrendSmart: The 21 Trends That
Will
Change The Way You Do Business
Most trend analysis books focus on predicted
major "trends" that turn out to be short-range
fads, aberrations and/or glitches. TrendSmart does
away with all the nonsense. As a result of more
than 20 years of trend analysis and market
research, Louis Patler reveals the top emerging
trends that are most useful to the average
business.
Buy Now! |
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Buy Now! |
Tilt!: Irreverent Lessons For
Leading
Innovation in the New Economy
The most successful companies and workers in the
emerging economic order are those who
understand that most of the old rules of running a
business no longer apply. You cant solve today's
problems with yesterday's tools. New times call for
new thinking.
Buy Now! |
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Buy Now! |
If it ain’t broke… BREAK IT!: and Other Unconventional
Wisdom for a Changing World
A guide to unlocking creative thought in order to work smarter. Employs hundreds
of real-life examples to teach readers how to break away from the pack, apply
innovative principles to a career, and more. Reprint.
Buy Now!
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Buy Now! |
BUSINESS: The Ultimate Resource
Written by such well-known authors as Daniel Goleman, Jim Collins and Warren
Bennis, BUSINESS: The Ultimate Resource is the most detailed and valuable
business resource ever published.
Buy Now! |
