Improve Your Relationships,

Improve Your Life

Understanding Generations For Better Relationships At Work and At Home

The insights you're about to discover have helped thousands of people get along better...and dramatically improve their lives.

Gain Generational Insight

If you've even been frustrated with your family or coworkers...actually pretty much anyone...there is a good chance the conflict was caused by a generational misunderstanding.


But, take heart and know that you are not alone.


With six generations present in the workplace and maybe more at home, generational conflicts are a reality for most of us.

Who This Course is For

MARKETERS

Powerfully market to–or communicate with–different generations based on core values, not past behaviors, and turn customers into raving fans

HUMAN RESOURCE PROFESSIONALS

Reduce conflict and hidden organizational costs, increase collaboration & retention, and easily attract top talent from any generation

MANAGERS

Reduce conflict and connect easily with employees of different generations & discover concepts useful in conflict resolution

BUSINESS OWNER

Transform the way that you think about your clients, and how they make buying decisions.

INDIVIDUAL CONTRIBUTORS

Communicate better with your manager and co-workers so you can be more productive and get better raises and performance reviews

INDEPENDENT PROFESSIONALS

(real estate agent, financial planner, etc.) – strengthen relationships with current clients, attract new ones more effectively, and improve loyalty and referrals

“I’ve been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.”


—Bill Hertan, Founder, TRI Partners, Inc.

Your Instructor

Ken Beller is the CEO & Founder of Near Bridge, speaker, course creator, author & workshop facilitator. Ken is the lead author of the highly praised book, The Consistent Consumer: Predicting Future Behavior Through Lasting Values, which brings powerful insight into values-based generational profiling and outlines the emotional triggers that consistently drive consumer and employee decisions.


An accomplished international business leader, Ken has lived and worked in 20 countries across North America, Europe and Asia. Throughout his career, he has successfully developed, implemented and run multicultural and cross-functional initiatives for some of the world's most prominent companies, including General Electric, Daimler Benz, Applied Materials, and NASA.


You can learn more about Ken Beller here.

“A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!”


— Aurora Realin, Manager, Florida Hospital

Course Content

The Power of Generational Values : 5 topics
  • How This Course Can Help You
  • Generations in Conflict
  • What are Values?
  • Start Traits, Values, & Beliefs Exercise
  • Discovering Your Personal Values
Meet the Value Populations : 1 topic
  • Meet the Value Populations
The Patriots: Born 1920 – 1937 : 3 topics
  • The Patriots’ History
  • The Patriots’ Values
  • The Patriots Attributes Exercise
The Performers: Born 1938 – 1957 : 3 topics
  • The Performers’ History
  • The Performers’ Values
  • The Performers Attributes Exercise
The Techticians: Born 1958 – 1971 : 3 topics
  • The Believers' History
  • The Believers' Values
  • The Believers Attributes Exercise
The Believers: Born 1972 – 1983 : 3 topics
  • The Believers' History
  • The Believers' Values
  • The Believers Attributes Exercise
The Transformers: Born 1984 – 1995 : 3 topics
  • The Transformers' History
  • The Transformers' Values
  • The Transformers Attributes Exercise
The Owls: Born 1996 – 2007 : 3 topics
  • The Owls' History
  • The Owls' Values
  • The Owls Attributes Exercise
Bringing It All Together : 1 topic
  • Commonalities and What’s Next

Traditional Generational Classifications are Dead!

You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc. In this course, you’ll learn why the traditional approach to generations is flawed. You will also discover a new and powerful approach to generational diversity that makes much more sense and consistently works. You’ll learn that you’re part of a generation, “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.


You’ll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life...and how you can use this information to transform your relationship for the better.

“Ken is an inspiration and a life model for his wide range of interests and knowledge mastery of many fields along with his enthusiastic exploration of emerging technologies and trends. I always look forward to hearing advice from Ken, and highly recommend him as an adviser, speaker or business partner.”


—Ken Ketch, Founder, GroupMind Solutions

“My leadership team and I went through two Near Bridge Courses. Both were well worth the investment! We walked away with valuable insights and skills that we can all utilize. Highly recommend the classes!”


— Rita Essaian, MHA, Executive Administrator, Permanente Human Resources

Why should you take this course?

To better understand your own values, actions and reactions...and those of others.

To begin to understand why people see the world differently, or maybe the same, as you.

To discover the key to resolving generational conflicts.

To dramatically transform the way you view everyone around.

To realize the significant value & cultural differences between generations.

To understand where each of us comes from and obtain the KEY to more collaboration & peace, both at home and at work.

To be taken beyond "which decade you were born in," and into a world of history, technology and cultural/political atmosphere of each generation's upbringing to pinpoint the tendencies that make us who we are.

At home, this knowledge can help you improve relationships with yourself, it’s a powerful tool for self-discovery and personal growth.

It will help you get on well with your kids, parents, spouse, friends, neighbours, and basically anyone who was born in America and is of a different generation.

Frequently Asked Questions

When does the course start and finish?


The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.


How long do I have access to the course?


How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.


What if I am unhappy with the course?


We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

I loved this course! I've have participated in workshops that address multi-generational workplaces. This is the first course that addresses the same topic but with a new and unique perspective. Instead of the traditional approach that looks primarily at years, this one looks at values that derive from the experiences contained in those particular years. I really appreciated the in-depth look at the historical/societal/cultural events/movements taking place in those particular years and how those shaped our collective psyches and experiences. I recommend this to everyone who wants know what really makes people tick. We are more than the particular year into which we were born. We're the embodiment of all the experiences happening during that time. I'll be watching this course again and really appreciate the handouts which make this course interactive. Ken Beller is an engaging speaker, so you'll gain a lot from his discussion.

–Jacqueline Childress, J.D.

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't like the course, just let us know and we'll send you a prompt refund.

Ready to Improve Your Relationships?