See What Other
Readers are Saying
 |
The Consistent Consumer
Predicting Future Behavior Through Lasting Values
"This book will be a big success. The authors are on to
something
that could quite possibly change the way marketers view
the future
of brand building."
— Dan Leese, President and Managing Director for
North America, Beringer Blass Wine Estates |
"The advantage you’ll gain from
reading The Consistent Consumer is
knowledge of the future—because one of the best
predictors of the
future is the values we hold. This is one of the most
important books
on customers to come out in years."
— Jim Kouzes, Coauthor
The Leadership Challenge and
President Emeritus, The Tom Peters Group |
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